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GuruScam Forum For marketers who want to build their businesses WITHOUT smoke and mirrors
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Joe Z

Joined: 02 May 2008 Posts: 38 Location: Rock Hill, SC USA
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Posted: Tue May 06, 2008 10:29 pm Post subject: What's on the menu, Guru? |
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Why buy info products when you can probably find it for free yourself?
Why go to a restaurant when you can cook for yourself?
Well, sometimes you go to a restaurant just to see, kind of a treat. And, yes, I've bought info products that way.
But, usually, you go to a restaurant for something you are unable or unwilling to make. What with the recipe, food knowledge, shopping, accurate preparation, portioning, and serving, well, it's a lot. Okay, there's the added bonus of not having to do dishes, but it spoils the analogy.
So where do you go? Take out/take away? It's mostly reheated, precooked junk. And forget buffets. Endless choices leave you overstuffed, but hardly satisfied.
No, you go to a real restaurant where you rely on the chef's expertise to provide you with a nutritious meal, presented in the proper sequence, that you can enjoy a bite at a time as you're ready. The menu has a theme, the parts, constructed to work together, enhance each other. But each stands on its own, too.
To get the full experience you'd work your way through all the courses. Yet, if you're not that hungry, you can enjoy just the soup. Or just the appetizer. And they satisfy; i.e. meet your requirements.
I know, by now, that you get the point.
Why can't an info product be set up like a menu? Techniques can be grouped. There are salad techniques, appetizer techniques, main course techniques, and, probably, desert techniques. Some techniques are specific to a particular cuisine. Some span many or all.
So without putting too fine a point on it, why can't you offer a menu-style course in a certain cuisine, er, niche? If the customer wants to earn, say $10 a day, use appetizer techniques: A or B. $100 a day? Try adding the soup techniques: C, D, and/or E. $1000 a day? All of the above and a big ol' slab of beef!
Disclaimer: I know you can't make claims about income. But there are limits to what each technique can generate, so why can't they be grouped accordingly? If you're telling me you make a gazillion dollars with your techniques, you should be able to tell me which technique brings in what portion of that income.
As it stands now, guru, you sell me a shopping cart full of food, a cookbook, and tell me I have to go rent a kitchen. Bon appetit! _________________ Behind the curve in Rock Hill |
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RandySmith
Joined: 25 Jan 2008 Posts: 151 Location: Northallerton, UK
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Posted: Wed May 07, 2008 10:21 am Post subject: |
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An interesting post Joe.....
Some 'Food' for thought there....lol
Randy _________________ www.RandolfSmith.com - My Blog with links to most of my sites
www.SalesLetterABC.com - Latest Product 10 Step Copy Solution.
www.MoreMonthly.com - Great Membership site, without the BS! |
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Bizniss
Joined: 05 Jul 2009 Posts: 5 Location: Birmingham
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Posted: Sun Jul 05, 2009 8:33 pm Post subject: |
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There's always something you want to know that you can't find on the 'net, even if you are not too idle to look. And there's always someone who can write an eBook about it. I.e, there's always something worth buying among the rubbish.
Luckily there's usually a lot of hungry customers who want to know whatever it is that's elusive.
How do I know that.
I looked on the Internet and then I wrote an eBook about it.
Jack  _________________ I started with nothing. I still have most of it left. |
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